Digital Marketing Strategies for Small Businesses Adamsville

Digital Marketing Strategies for Small Businesses

Your competitors have digital marketing strategies to reach customers online. If you don’t have one in place, you’re falling behind, and it’s time to change that.

Check out some digital marketing strategies and implement them immediately so you can catch up to your competitors. With these approaches, you can overtake them and lead the pack.

1. Start With Local Search Marketing

First impressions mean everything when trying to drum up a new business, so you need to begin the marketing process by creating a killer website. The design itself is actually more important than the content. Most first impressions are based on the design, and you can expect some snap judgments based on how your website looks.

A Real World Example

Let’s say that there are two law firms sitting right next to each other. You walk into the first one and find it’s disorganized and the staff is rude. Then you walk into the second firm, and it’s clean, perfectly decorated, organized, and staffed with kind and helpful people. Based on that initial impression, you’ll go with the second law firm.

The same is true when it comes to web design. When you have a nicely designed site, you will build trust with people before they even walk through your firm’s front door.

Consider the User’s Point of View

When designing your website, you need to think about the user’s point of view. What will they want to see when they click on your website?

They want a website that is visually appealing and easy to navigate. If you can accomplish that, you will make a great first impression.

When it comes to navigation, avoid poor interface design and layouts that are too complex. Your website should use breadcrumbs, so people do not have to figure out how to get back to the starting point.

You also need to think about how you use color. The right colors evoke trust and make people want to call your firm.

Also, be mindful of how you use pop-ups. While pop-ups can be helpful from a marketing standpoint, they should never be intrusive.

2. Optimize Your Website

If your website isn’t optimized for people and search engines, visitors will get impatient and search engines will ignore you. That’s bad news on both fronts.

How do you accomplish this? Your website needs to load quickly (preferably in two seconds or less) or people will leave before they see what you have to offer. It should be easy to navigate and include breadcrumbs so people can go back to previous pages with ease. Also, don’t forget the call-to-action. Examples of a call-to-action include “Call Now,” “Place an Order,” and “Get Directions.”

You also need to optimize your website for mobile users. Google will push your site down in the rankings if it isn’t mobile-ready, so make sure it is.

3. Do Some Link Building

High-quality links that point to your site show Google and other search engines that your website is popular and an authority in the industry. If you get enough high-quality links, your site will move up in the search results.

Avoid spam links, as they will hurt your site. Instead, conduct a search for local blogs and business owners. Ask bloggers if you can write posts for them that link to your site and do a link exchange with local businesses.

Also, if you’re running a promotion, reach out to local news sites. They might put it up on their website for you, creating a very powerful link.

4. Don’t Forget About Keywords

People use keywords to find websites online, so you need to include the right keywords in your marketing campaign. Start with the Google AdWords Keyword Planner to get some keyword ideas. You can also use Google Trends to find out which keywords are hot right now.

Next, go to Google and type in keywords related to your industry. As you type, you’ll see some suggestions come up. Use those keywords as well.

Once you come up with a list of keywords, insert them naturally into your website. Don’t engage in keyword stuffing, though, since Google will penalize your site for that. Also, keyword stuffing hurts the user experience.

5. Gather Email Addresses

When you walk up to pay for items at a store, the cashier likely asks you for your email address. This tactic is employed to allow the company to engage in email marketing.

Have your employees ask for email addresses and compile a database. Then, email your customers to inform them about specials and promotions. You should also use email to solicit online reviews.

Don’t email every day or you might annoy your customers. Occasional emails are very powerful, though.

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