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What Is SEO – Search Engine Optimization?
- Location: Colorado, United States
Why is SEO important?
SEO is a critical marketing channel. First, and foremost: organic search delivers 53% of all website traffic.
That’s one big reason why the global SEO industry is forecast to reach a staggering $122.11 billion by 2028. SEO drives real business results for brands, businesses and organizations of all sizes.
Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.
But today, search is incredibly fragmented. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon).
In fact, 61% of U.S. online shoppers start their product search on Amazon, compared to 49% who start on a search engine like Google. Also of note from that same research:
- 32% start on Walmart.com.
- 20% start on YouTube.
- 19% start on Facebook.
- 15% start on Instagram.
- 11% start on TikTok.
Trillions of searches are conducted every year. Search is often the primary source of traffic for websites, which makes it essential to be “search engine friendly” on any platform where people can search for your brand or business.
What this all means is that improving your visibility, and ranking higher in search results than your competition, can positively impact your bottom line,
SEO is also incredibly important because the search engine results pages (or SERPs) are super competitive – filled with search features (and PPC ads). SERP features include:
Useful information
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