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How Bollywood is rigging box office with corporate bookings, self-buying Blasdell

Published date: June 23, 2024
  • Location: Blasdell, New York, United States

What is the best form of self-love? Ask Hindi filmmakers and actors and they might sheepishly tell you: Buying your own movie tickets. The first six months for Bollywood have been relatively muted, with no blockbusters in sight and tentpole films tanking. But that hasn’t deterred producers from trying to, not necessarily mount cost-controlled good films, but pump money in what has clearly been dubbed as a reckless and harmful practice by the trade–rigging the box office with perception control. Or, as the internet loosely calls it, corporate bookings.


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